First Clearing Re-Brand

FIRST CLEARING

First Clearing exists to help investment professionals adapt and thrive in an ever-evolving market. They provide firms with insights and resources to support their vision for guiding clients to a place of greater confidence about their life goals.

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All original brand new logo, I designed. The symbol is a stylized “f” as well as a stylized wing to symbolize protection, and the notion that we’ve got you from all sides. The square box is a subtle nod back to the Wells Fargo brand.

I was the lead designer on this brand redesign involving everything from the logo to the website. ADA compliance was At the forefront of the website design and needed to pass rigorous testing by the Wells Fargo compliance team.

UI LIBRARY

ICONOGRAPHY

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BRAND GUIDELINES

First Clearing exists to help investment professionals adapt and thrive in an ever-evolving market. They provide firms with insights and resources to support their vision for guiding clients to a place of greater confidence about their life goals. ̌

First Clearing exists to help investment professionals adapt and thrive in an ever-evolving market. They provide firms with insights and resources to support their vision for guiding clients to a place of greater confidence about their life goals.

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