Special Event Branding
SPECIAL EVENTS
At Rensselear Polytechnic Institute, the Office of University Events manages the planning and execution of events for the Office of the President, special events, and significant universitywide and community events. The Office of Creative Services provided collateral material to support the events.
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COMMENCEMENT
COMMENCEMENT SET BRANDING
COMMENCEMENT WEBSITE
Fully responsive, engaging and celebratory re-design of an existing site. The goals were: to portray a feeling of celebration for this milestone in students, parents and faculties lives; decrease the number of repetitive calls and emails to the event staff about Commencement; create a site that was easy to navigate; show the reputation of Rensselaer. Design: Kristen Chapline. Development: Catherine Littell.
COMMENCEMENT WEBSITE PAGES
COMMENCEMENT NEWS EMAIL BULLETIN
With the launch of the website, a series of email bulletins was created to drive traffic and engagement. The event coordinator reported less calls and emails asking repetitive questions about Commencement, allowing staff to be more productive planning and executing the event.
COMMENCEMENT NEWS EMAIL BULLETIN
The average open rate was 56% on the series of 8 Commencement News email bulletins. There was a higher level of engagement reported on the Commencement Twitter and Facebook page, due to the bulletin driving traffic there.
COMMENCEMENT TWEETS
A social media plan for Commencement was planned and executed using Hootsuite. A series of RPI history tweets for Commencement morning was created as fodder while family and friends filtered into the stadium to wait and watch their graduate walk the stage.
COMMENCEMENT AD
This Commencement ad ran in the New York Times, The Boston Globe, and the Washington Post. The goal of the ads were to elevate the reputation of Rensselaer, create historical record, and promote the President's Commencement Colloquy in which the honorary degree recipients have a round table discussion the afternoon before Commencement.
COLLOQUY
The Colloquy is a Commencement tradition unique to Rensselaer, keeping with its mission to prepare the next generation to succeed and lead in this world by bridging disciplines and sectors. The event features a moderated discussion between the Commencement speaker, and other honorary degree recipients. Brand review and collateral design: Kristen Chapline; Stage design: Trish Galvin; Event design: Cheryl McGlothlin.
ENVIRONMENTAL GRAPHICS
DIGITAL INVITATION
The digital Colloquy invitation is sent to students, alumni, faculty, staff, parents, community members, donors, other college presidents and people of influence. Sent using Mailchimp.
EMAIL REMINDER
This reminder went out the day of the event to drive people to watch Commencement live, and provide the link day of for convenience and optimum engagement with our signature event.
PROGRAM
ADVERTISING
This Colloquy ad ran in the New York Times, The Boston Globe, and the Washington Post. The goal of the ads were to elevate the reputation of Rensselaer, create historical record, and promote the event in which the honorary degree recipients have a round table discussion the afternoon before Commencement. I managed an $80,000 budget for the ad placements.
OTHER SPECIAL EVENT PROGRAMS
